modern house at sunset

5 Advantages of Choosing a Boutique Real Estate Agency

modern house at sunset

When it’s time to sell your home, you want to get the best possible price for it.

To do that, you need to work with a real estate agency that knows your market inside and out.

A large, international agency might have name recognition, but a smaller, boutique real estate agency will have the local knowledge and connections that you need to ensure your home is priced and marketed correctly.

Here are just 5 of the many other advantages of working with a boutique real estate agency.

1 More Personalized Service

When you work with a large, international agency, you’re just another client. You’ll be assigned an agent, but they likely won’t be based in your area and they probably won’t have much experience selling homes like yours. On the other hand, when you work with a boutique real estate agency, you’ll receive more personalized service.

Boutique agencies also typically have a smaller team of agents, which allows them to provide more personalized service. You’ll be able to build a stronger relationship with your agent and have peace of mind knowing that they’re always available to answer your questions or address your concerns.

2 Better Market Knowledge

Your home is unique and it needs to be marketed to the right audience in order for it to sell quickly and at the price you want. A local, boutique real estate agency will have intimate knowledge of your market and will know exactly how to position your home to appeal to buyers in the area. They’ll also be able to give you up-to-date information on trends affecting prices in your market. 

3 Stronger Negotiating Skills

When it comes time to negotiate an offer on your home, you want an agent who is experienced in negotiating on behalf of their clients. Unfortunately, many of the agents working for large, international firms are inexperienced and lack the skills needed to get you the best possible price for your home. Boutique agencies, on the other hand, usually only hire experienced agents who know how to stand up for their clients’ interests and get them the best deal possible. 

4 Exclusive Marketing Strategies

A large real estate agency will likely use the same marketing methods for all their listings. But a boutique agency will take the time to develop a unique marketing strategy for your home that targets the right buyers. This could include anything from hosting an open house to creating targeted online ads. 

5 Seller-centric Services

boutique real estate agency

Boutique real estate agencies are usually seller-centric, meaning they focus on getting the best possible outcome for the seller. This means going the extra mile to ensure the transaction is smooth and enjoyable for both the buyer and the seller.

How We Market and Sell Properties

During Covid, our team started creating ways to bring our clients’ properties to potential buyers and that’s when our video and social media marketing was born and has been going extremely strong. We sell via Instagram (30k followers) and YouTube (5300 subscribers and several million views) and reach overseas buyers via our blog site, and now our listing site 

All the ongoing marketing expenses are paid by us to help our clients sell.  

We still collaborate with other agencies and agents and have developed our database from our experience with expats and high-end clients. 

While a big brand spends a lot on marketing the brand, we spend on marketing our houses.

Selling your home is a big decision, so it’s important to choose the right real estate agency to partner with.

We hope this blog post has given you four good reasons to consider working with a boutique, specialized real estate agency next time you’re ready to sell.

You’ll receive more personalized service, better market knowledge, stronger negotiating skills, and exclusive marketing strategies when you choose a boutique agency.

Contact us today to get a free valuation on your property or to ask our advice about your property sale.